Enseigne | Byflex Store

Taught

Strong and consistent visual identity

Style: Choose a unique, recognizable logo that's tailored to your industry. For example, a sleek, modern style for a contemporary restaurant, or a vintage style for a retro snack bar.
Impact: Use vibrant or contrasting colors to draw the eye while remaining consistent with your brand identity. Typography should be readable from a distance, with a font that reflects the tone of your establishment (warm, professional, playful).

Creative and innovative design

Graphic design: Incorporate graphic elements that evoke your offering or atmosphere, such as illustrations, patterns, or representative symbols. For example, a stylized burger silhouette for a snack bar,
or cutlery for a gourmet restaurant.
Originality: Play with the shape of the sign, materials (wood, metal, neon) or visual effects (shadow, relief, LED lighting) to create a strong and memorable visual impact.

Style adapted to the clientele and the atmosphere

Consistency: The design should reflect the atmosphere of the establishment:
chic and sophisticated, casual, family-friendly or trendy.
Example: A minimalist and elegant style for a gourmet restaurant, or a colorful and dynamic look for a youth snack bar.

Visual impact and visibility

Legibility: Make sure the brand name is visible from a distance, with a clear hierarchy.
Lighting effect: Use lighting (neon, LED backlighting) to enhance the impact, especially at night.
Positioning: Place the sign in a strategic location, visible from afar, to attract as many customers as possible and strengthen your local presence.

In summary, a successful brand must combine creativity and stylistic consistency
and visual impact to attract and retain the attention of your customers.